You’re on the startup path. You’ve done the research. You’ve validated your idea, created an MVP, and got some funding. You’re ready to launch into creating a software as a service (SaaS) business that will take the world by storm. And yet you’re still not quite sure how to market your service. Here are five…
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Plenty of people without technical backgrounds build successful startups. For example, Jack Ma studied English and founded Alibaba, and Andrew Mason pursued music and ended up launching Groupon. There are many other examples of people without computer science or engineering degrees who have made a mint through their entrepreneurial efforts. You can too, you just…
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A brand is the story your customers tell themselves when they think of your product or service. Here's how to build one.
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Let’s say you’ve bootstrapped your own a coffee import business. You’ve managed to secure sourcing, get funding, create a marketing plan, and launch a website. Through digital channels and traditional sales efforts, the coffee sells well, and you’re getting to the stage where you might need to make some changes to handle the complexities of…
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It’s important for SaaS businesses to closely monitor their metrics to help ensure that they’re maintaining a competitive edge.
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When it comes to the boom of cloud service offerings, Amazon Web Services (AWS) offers a low cost, reliable, and secure foundation for businesses to build and deliver Software as a Service (SaaS) solutions.
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You’ve just launched your company. You’re heads down on product development. All of a sudden, a prospective customer calls up asking about your product? Well, the product’s not on the market yet. Then you check your email and you’ve got five new emails requesting information about your company.Should you even be concerned about answering these…
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Oracle's SaaS solution, known as Oracle Cloud Applications, lags behind its competition big-time. The company was the leader of previous-gen software model, but it’s had a hard transition to SaaS.
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