5 Steps for Creating Your First SaaS Marketing Plan – The SaaS market is expected to reach $270 billion in 2020, a 30% annual industry growth rate. This means that SaaS customers have lots of options for subscription services dollars… and that Founders have lots of competition. As such, it’s more important than ever to differentiate your SaaS offering and…
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The term “inbound marketing” was coined by HubSpot’s co-founder and CEO, Brian Halligan, in 2005, the same year that the company opened its doors. “Inbound” is “the notion that people don’t want to be interrupted by marketers or harassed by salespeople — they want to be helped.” This concept has shifted how businesses approach marketing and in doing so, influenced the…
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Technology is transforming the ways that business owners finance their ideas. Not only are there more financing options available than ever to startups, new financing models are now allowing Founders to leverage more broadly defined assets.
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The phrase “it takes money to make money,” is a cliche for a reason. This is especially so for SaaS startups with newly launched products and Good Debt vs. Bad Debt. Gone are the days of perfecting a product out of a customer’s view only to present it with a big rollout of marketing and…
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A minimum viable product (MVP) is a way to validate a SaaS product idea before investing too much time and energy into creating it.
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Venture capital can be used to grow your business quickly, but it comes at a cost and it isn't for every Founder.
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SaaS startups face unique challenges. They're cheap and easy to start, but scaling on a $0 budget is a different matter entirely. But, even with limited resources, there is a path from a great idea to a successful business.
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Venture debt is capital that is loaned to equity-backed companies that provides a supplemental form of financing. Startups that seek venture debt typically do so in between fundraising rounds, using it as a tool to either buy time or accelerate growth. But, it’s not for every startup. And, it’s highly differentiated from more traditional business…
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